The Startling Secret To Job Search Success . . . Run It Like A Small Business!
Posted: Sunday, January 31, 2010
by PAUL BOWLEY
Executive Excellence International
When you stop to think about it, it makes a lot of sense. I mean your job campaign bears a lot of similarities to a small business.
Consider the totality of your experience, skills, and work history as the product. You are the marketer of that product. And your prospective boss is the customer.
So, conducting a successful job search is essentially a MARKETING proposition! Your success as a marketer will be determined by how well you apply the 4 P's of marketing:
PACKAGING
PROMOTION
PRICING
1. You have to position yourself in the mind of the employer. He/she must have a clear, concise understanding of where your going in your career and what you bring to table of benefit to your next employer. Your resume is one small piece of your marketing effort. It must contain a positioning statement.
2. Packaging takes the features and benefits of your candidacy and represents them assertively so an employer can see how you can fit into the organization. It's your responsibility to present yourself as an attractive package.
3. You must become your own best salesperson. In other words, be prepared to promote yourself with assertiveness. It's the flip side of being a wimp. Remember, your bag of skills, experiences and work history is the product. And your next boss is the consumer of that product.
4. Know how much you're worth . . . not how much you want to make. If you have not made an intelligent assessment of the financial value of what you bring to your next job, you run the risk of demanding more that you're worth. Or more frequently, you leave potentially thousands of dollars on the table.
Unfortunately, most people think conducting a good job campaign consists of writing a superior resume and distributing it as widely as possible. Often that means posting it on some job sites like Monster or HotJobs. Or emailing a bunch of companies . . . or answering some ads . . . or visiting some agencies.
But those kind of impersonal, mechanical approaches have very limited success. You run the risk of waiting weeks, even months for something to materialize. And then it may be your last chance, so you wind up in something that's not right for you.
Your guarantee of success is marketing yourself first to your contacts: friends, relatives, neighbors, religious leaders, business owners like bankers, insurance agents, accountants, local politicians. You'll be amazed at how people you already know can introduce you to prospective employers. That's real marketing.
Treating your job campaign as a small business assures you that you'll take carefully planned step-by-step approach that works!
--------
Can't find a job? Resume shooting you in the foot? Check out Paul's stunning report: "How To Land A High-Paying Job In 14 Days Or Less!" Learn how to avoid the pitfalls of old-fashioned clueless job search techniques. Things have changed since the last time you looked for a job. Do it right with a powerful plan and you can be talking to your next boss in a matter of hours! Check this out right away! http://www.fastjob.talkspot.com
This Article has been viewed 6 times. (Not updated in real-time.)
No comments yet.We want your comments! If you can read this, you don't have javascript enabled, so you can't use this comment system. Please enable javascript.